Social media marketing (SMM) is an integral part of online marketing. In social media, companies can acquire new customers with suitable digital marketing measures, invest in customer loyalty, and control their branding in a targeted manner.
A significant advantage of the social web is that target groups can be addressed more precisely than ever before. Strictly those channels can be used on which the target group is staying. Appropriate content creates social interactions. For companies, this offers the opportunity (but also the risk) of communicating very directly with their customers and getting feedback.
Compared to other marketing methods, social media marketing is still relatively cheap. However, the typical social media platforms’ organic (=-free) reach continuously decreases, and social ads are becoming more critical. After all, the business model of social media providers is ultimately based on them.
Users now spend an average of 79 minutes a day on social media. So you’re receptive to social media marketing for almost an hour and a half. 80% of all social media use now comes from mobile devices.
The following social media platforms have the most users :
- TikTok
- YouTube
How does social media marketing work?
Most platforms work through posts that combine text and images, videos, or graphics. This content can be liked, commented on, and shared by users. The possibilities have increased significantly in recent years and differ depending on the channel.
A unique feature is that posts on social networks can be published continuously. The right time and content can often be determined by explicitly testing different formats.
The goal is to increase your reach so that a contribution addresses as many people as possible. It is about making their brand better known and growing sales for companies. At least in this respect, social media marketing does not differ from conventional advertising.
Are our Social Media Marketing and Social Selling the Same?
No. Social selling is about the targeted development of (customer) relationships via social media. Social networks can be opened up as a sales channel through the awareness of a brand. New acquisitions are much simpler and more efficient here than via so-called cold calls because there are enough popular topics of conversation on social media. Your product or brand is subtly docked here thematically so that your company appears as a possible problem solver. In sales, social selling is therefore considered trend-setting.
What are the advantages of social media marketing?
The consumer behavior of many people is shifting more and more to the Internet – that’s a fact. Social media channels play an increasingly important role in purchasing decisions because people spend a lot of time here. Opinions are formed in social interaction, and brands and products can be promoted very well with social media.
Increasing brand and product awareness with social media is usually the main goal for marketing teams. If this succeeds, leads can be generated, and new customers can be won.
To take full advantage of social media marketing, it helps to start by asking yourself the following questions:
- How does your product or service simplify the lives of your customers?
- What problems does it solve?
- How can you use videos to show what your product does and how it helps clearly?
The more directly your questions are formulated, the easier it will be for you to find answers. You should keep in mind that all content on social media must work with just a few sentences and ideally moving images. More than usual, the following applies: brevity is the spice.
What Is Socialgro?
Socialgro is an agency that can handle both the paid and organic aspects of your social media marketing. They claim to be experts in using the audience parameters of social media platforms.
This agency can serve clients of all shapes and sizes and run its social media marketing campaigns from start to finish.
They can manage campaigns for most social networks, including Facebook, Instagram, Twitter, TikTok, YouTube, etc. They can also help you manage your influencer campaigns on different social platforms.
Here are the primary services they offer:
- Social Ads
- Social Media Management
- Influencer Marketing
Socialgro is also a social media marketing agency that uses a data-driven approach to deliver the best results in its clients’ marketing efforts. They will help you in social media management, including organic account management and PPM social ads management. They can also help you integrate your social media into a broader platform as an overall content marketing campaign.
Over the past fifteen years, Socialgro has run many social campaigns, helping its clients increase their brand awareness and generate invaluable word-of-mouth and targeted connections. They have helped their clients build strong relationships and engage with their audiences.
Socialgro understands how important social media can be in communicating with your audience in real-time. This is even more important during these trying times when your customers need to know you’re there for them.